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The Rise of the AI Sub-Processor in SaaS/IaaS
by
Isaac Madan
,
May 15, 2023
The Rise of the AI Sub-Processor in SaaS/IaaSThe Rise of the AI Sub-Processor in SaaS/IaaS
Isaac Madan
May 15, 2023
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Enterprise data is already being transmitted to systems like OpenAI via some of your favorite apps. By taking a look at SaaS vendors' sub-processors, often disclosed online alongside terms of service and data processing addendums in alignment with global privacy frameworks like GDPR (Notion's, for example), we can get a sense of who is already using AI-enabling systems like OpenAI under the hood.

Note that just because data is being transmitted to these services, it doesn't necessarily mean that your data is being used to train OpenAI's (or other companies') models ‚Äď this would depend on the nature of the agreements between the companies.

Please note that this list includes AI-specific vendors as sub-processors. This list does not include when AWS, GCP, Microsoft Azure, or IBM are listed ‚Äď all of these cloud platforms have their own respective AI capabilities that many of the above companies could already be using, in addition to the AI-specific ones mentioned above.

The following SaaS vendors had at least one AI-specific sub-processor at the time of writing:

  • Asana - OpenAI
  • Notion - OpenAI and Anthropic
  • ClickUp - OpenAI
  • Coda - OpenAI
  • GitLab - OpenAI (SaaS testing feature)
  • Intercom - OpenAI (Fin, AI-Assisted Inbox)
  • Stripe - InscribeAI (fraud prevention)
  • Ada - OpenAI, AssemblyAI (automated speech recognition)
  • Outreach - Robust Intelligence

The following SaaS vendors do not currently have an AI-specific sub-processor at the time of writing:

  • Monday.com
  • Box
  • Dropbox
  • Datadog
  • HubSpot
  • Salesforce
  • GitHub
  • ServiceNow
  • Zendesk
  • MongoDB
  • Twilio
  • Airtable
  • Amplitude
  • Elasticsearch
  • Pendo
  • Databricks
  • Sentry
  • Confluent
  • Atlassian
  • Slack
  • Snowflake
  • LaunchDarkly
  • CockroachDB
  • CircleCI
  • Navan (TripActions)
  • Ironclad
  • HashiCorp
  • Figma
  • Miro
  • 1Password
  • Freshworks
  • Smartsheet
  • Zoom
  • Google Workspace
  • DocuSign
  • Workday
  • Gainsight
  • Segment
  • Looker
  • SendGrid
  • Fivetran
  • SumoLogic

The penetration of AI in SaaS, on the whole, is still relatively low among the larger players. Less than 20% of the top SaaS/IaaS vendors we evaluated have an AI-enabled sub-processor. We believe there is a vast set of potential use cases for generative AI-based sub-processors to enable novel capabilities within SaaS, so we are excited to see how this list evolves over the coming weeks and months.

Last Updated: May 12, 2023

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